ETSY COMPETITOR INTELLIGENCE

Know exactly
why Etsy shops
win.

EXRAY decodes competitor pricing strategies, keyword difficulty, and listing intelligence so you make data-driven decisions before you invest a single dollar.

Start for freeLog in

No credit card · 5 free searches daily

Independent tool, not affiliated with Etsy, Inc.

10s
Time to insight
$0
To start
100%
Live data
exray.app/dashboard
minimalist gold ring
Search
AVG PRICE
$2,217
AVG RATING
4.9
RESULTS
10
DIFFICULTY
Medium
Pricing Strategy
Premium-heavy
LOW
$25.50
MED
$881
AVG
$2,217
HIGH
$5,594
Top Listings
14k Gold Initial Necklace - Dainty Personalized
CaitlynMinimalist · $48.00
Premium-heavy
Custom Birthstone Ring · Sterling Silver
MignonandMignon · $32.50
View
Personalized Name Necklace · Gold Fill
LunaAndSol · $54.00
View
SIGNATURE INTELLIGENCE

Watch EXRAY decode a niche in real time.

This is what happens when you search "minimalist ring" - EXRAY surfaces what took successful sellers months to figure out manually.

INTELLIGENCE SCAN
TARGET KEYWORD
minimalist ring
SCAN DEPTH
Top 10 listings
Fetching live listings
Extracting pricing data
Analyzing competition
Generating intelligence
+
Run a scan to see intelligence results
CAPABILITIES

Built for sellers who research before they list.

Every feature in EXRAY answers a question serious sellers ask before investing in a new product line.

01SHOP SPY

See the full picture of any competitor.

Enter any Etsy shop name or URL. EXRAY returns their top listings, complete pricing distribution, and decodes their strategy - Premium-heavy, Race to bottom, or Tight cluster.

vMin · Median · Average · Max breakdown
vStrategy classification badge
vDirect links to every listing
vWorks on any public Etsy shop
02KEYWORD RESEARCH

Know the battlefield before you enter.

Search any keyword. See average pricing across top results, competition density, and a difficulty score. Stop listing into keywords you cannot win.

vEasy / Medium / Hard difficulty score
vAverage price across top 10 results
vCompetition level assessment
vPricing strategy of the keyword niche
03PRICING STRATEGY

Decode the niche. Price with confidence.

EXRAY automatically classifies every niche. Know whether you are entering a premium market, a race to the bottom, or a tight pricing cluster - before you list.

vAutomated strategy classification
vStatistical pricing distribution
vBased on live listing data
vMin / Median / Average / Max breakdown
MARKET REALITY

Why most Etsy
research fails.

Most tools give you data. Very few give you intelligence. There is a significant difference between knowing a keyword exists and knowing whether you can actually win it.

INSIGHT 01

High search volume does not mean opportunity.

A keyword with 50,000 monthly searches dominated by shops with 10,000+ reviews is not an opportunity. It is a trap. Volume without context is noise.

What actually determines opportunity:
->
Competition density
How many strong listings already own this keyword
->
Pricing pressure
Whether the niche competes on price or value
->
Listing quality ceiling
How hard it is to out-rank the top results
->
Market gap detection
Where demand exists but supply is weak
INSIGHT 02

Most sellers spend months in the wrong niche.

The average Etsy seller tests a niche for 3-6 months before realizing it was unwinnable from day one. The signals were always there - hidden in competitor pricing and listing data.

EXRAY identifies niche saturation, pricing clusters, and competition density before you invest time, money, or inventory.
INSIGHT 03

Pricing is not a number. It is a strategic position.

Sellers who price by instinct lose to sellers who price by data. Every niche has a pricing structure - knowing which one you are entering changes everything.

Premium-heavy- High-end listings dominate. Enter at value.
Race to bottom- Price war. Thin margins. Avoid unless scaled.
Tight cluster- Everyone prices similarly. Differentiate on product.
INSIGHT 04

The difference between data and intelligence is knowing what to do next.

Most Etsy research tools stop at reporting metrics. EXRAY goes further by interpreting marketplace data, uncovering opportunities, and turning insights into clear actions. Instead of wondering what the numbers mean, you'll know where to compete, how to price, and what to improve next.

WHY EXRAY

Research is only
the beginning.

Most Etsy research platforms help you collect data. EXRAY helps you make better decisions by transforming raw marketplace data into actionable intelligence.

CapabilityEXRAY
Competitor Intelligence✓
Keyword Opportunity Scoring✓
Pricing Intelligence✓
Revenue Estimates✓
Market Gap Detection✓
Listing Quality Analysis✓
Trend Detection✓
Shop Benchmarking✓
AI Growth Recommendations✓
Action Plans✓
THE EXRAY DIFFERENCE

Data tells you what exists. Intelligence tells you what to do next. EXRAY uncovers opportunities, evaluates competition, analyzes pricing, detects market gaps, and generates AI recommendations so you can make decisions with confidence instead of guesswork.

PRICING

Competitive intelligence
that pays for itself.

Stop guessing what to sell. EXRAY analyzes competitors, pricing strategies, keyword opportunities, and market gaps - then delivers actionable AI recommendations so you know exactly where to focus.

One winning product decision can pay for EXRAY many times over.

AnnualMonthly
ANNUAL SAVES YOU $36/YR - BEST VALUE
SCOUT
Start researching. No risk.
$0
Free forever. No card required.
v
5 Shop Xray searches per day
v
5 Keyword searches per day
v
Keyword winability score
Easy / Medium / Hard
v
Pricing strategy view
v
1 AI Action Plan
Lifetime - use it once
-
Revenue estimates
Blurred preview only
-
Competitor Analysis
Paid only
-
Trend Detection
Paid only
-
Saved reports
Start free - no card needed
MOST POPULAR
ANALYST
BEST VALUE
Everything you need to discover opportunities, outperform competitors, and make smarter Etsy decisions.
$19/mo
$22
Billed $228/year - save $36
v
100 Shop Xray searches per day
v
150 Keyword searches per day
v
20 AI Action Plans per month
The feature eRank does not have
v
Competitor Analysis - unlocked
25 analyses per month
v
Competitor Gap Analysis
20 gap analyses per month
v
Track 10 competitor shops
Watch in real time
v
Full Trend Detection
Spot demand before it peaks
v
Revenue estimates - full access
v
20 saved reports + CSV export
Get started
Try EXRAY risk-free. If EXRAY is not helping you uncover better Etsy opportunities within your first 7 days, contact us for a full refund.
OPERATOR
For sellers who run this like a business.
$59/mo
Billed $708/yr - save $240
v
Unlimited Shop Xray searches
No daily cap, ever
v
Unlimited Keyword searches
v
Unlimited AI Action Plans
v
Unlimited Competitor Analysis
v
Unlimited Competitor Gap Analysis
v
Track 50 competitor shops
v
Trend Detection + email alerts
Get notified before others
v
Unlimited saved reports + exports
v
3 team seats included
v
Priority support
Get started
Built for serious sellers and growing teams. Every new subscription is protected by our 7-day money-back guarantee.
vCancel anytime
v7-Day Money-Back Guarantee
vSecure payments
vNo hidden fees
Built for serious Etsy sellers who want clear, actionable intelligence.
Turn competitor research into profitable action. One winning product decision can pay for EXRAY many times over.
$19/mo
Get started
COMMON QUESTIONS

Everything you need to know.

Is Scout really free forever?
Yes. No credit card, no expiry. You get 5 Shop Xray and 5 keyword searches every day - indefinitely. Scout exists so you can experience EXRAY before spending anything.
What makes Analyst worth it?
One AI Action Plan replaces hours of manual research. If it helps you avoid one bad niche decision - that is weeks of effort and potentially hundreds in wasted inventory saved. Most users find it pays for itself within the first week.
Why is Competitor Analysis locked on free?
Competitor Analysis is the most differentiated feature in EXRAY. It decodes how competing shops price, position, and win their niches. It requires significant infrastructure to run and is core to the paid product.
What happens when I hit my daily search limit?
You will see a prompt showing what research you were in the middle of, with the option to upgrade for more searches immediately or return tomorrow when your limit resets at midnight.
How is EXRAY different from eRank?
eRank provides keyword data. EXRAY provides intelligence - it tells you whether a keyword is worth entering, what to price, where competitors are vulnerable, and what to do next. The AI Action Plan is something eRank does not offer.
Do you offer refunds?
Yes. If you purchase an EXRAY subscription and decide it is not the right fit for your business, contact us within 7 days of your initial purchase and we will issue a full refund. We believe sellers should only pay for tools that create real value. If EXRAY is not helping you make smarter Etsy decisions, we do not want you paying for it.
Can I cancel anytime?
Yes - one click from your account settings. No questions, no retention flow. Annual subscribers keep full access until the end of their billing period.
Is my payment information secure?
Yes. All payments are processed through Lemon Squeezy, which uses Stripe for payment infrastructure. Your card details are never stored on our servers.
START TODAY

Stop guessing.
Start knowing.

Join Etsy sellers who research before they list.

Start for free

No credit card · 5 free searches daily · Cancel anytime

EXRAY is not affiliated with, endorsed by, or sponsored by Etsy, Inc. "Etsy" is a trademark of Etsy, Inc. All data shown is derived from publicly available information used for market research purposes only.